WHAT WE DO
We manage end-to-end paid advertising campaigns that are designed to drive results, not just traffic. Our team builds conversion-focused campaigns on the platforms that matter most to your business.
Unlike traditional agencies that focus on vanity metrics, we build complete lead generation and conversion systems that connect your advertising directly to revenue. Every campaign is designed with your specific business goals in mind, whether you're looking to generate B2B leads, increase e-commerce sales, or drive foot traffic to physical locations.
CORE CHANNELS
We focus on the advertising channels that deliver the best ROI for your specific business needs and audience.
We analyze your business processes, customer journey, and technical infrastructure to identify the best AI applications and optimal integration points.
We build custom knowledge bases from your company's documentation, processes, products, and services that power accurate and consistent AI interactions.
We craft sophisticated prompts that guide AI behavior, ensuring appropriate responses, brand alignment, and effective escalation protocols when needed.
We select the optimal AI models for each specific use case, considering factors like performance requirements, response time, cost efficiency, and security needs.
We connect your AI solutions with existing systems like CRMs, calendars, and knowledge bases using APIs, webhooks, and custom automation workflows.
We rigorously test against real-world scenarios, refine responses, and implement continuous improvement mechanisms for ongoing enhancement.
SPOTLIGHT ON OTT
Over-the-top (OTT) advertising delivers your message to viewers on streaming platforms like Hulu, Roku, AppleTV, and connected Smart TVs – reaching audiences that traditional TV often misses.
As traditional TV viewership continues to decline, OTT represents a significant opportunity to reach audiences that have moved to streaming platforms, combining the impact of TV advertising with the targeting precision of digital marketing.
OUR SERVICES
Our end-to-end approach ensures every aspect of your advertising is optimized for maximum performance.
Identify high-intent search terms and audience segments most likely to convert, focusing your budget on the most valuable prospects.
Strategically structured campaigns for Search, Display, and Social that align with your business goals and target audience behavior.
Conversion-focused design and messaging that turns clicks into qualified leads or sales, maximizing your advertising ROI.
Robust attribution to connect ad spend directly to lead generation, customer acquisition, and revenue impact.
Continuous refinement of copy, visuals, and CTAs to improve performance metrics and reduce cost per acquisition.
Transparent, actionable insights that go beyond clicks and impressions to show true business impact and ROI.
OUR APPROACH
We follow a proven process that connects your ad spend directly to business results and continuously improves performance over time.
We analyze your current performance, competitive landscape, and market opportunities to identify quick wins and long-term strategies for growth.
We create targeted campaigns aligned with your customer journey, business goals, and conversion ecosystem to ensure cohesive messaging and tracking.
We build integrated landing pages, follow-up systems, and CRM connections that work together to convert traffic into qualified leads, appointments, and sales.
We test, refine, and scale based on performance data, ROI metrics, and customer journey insights, constantly improving results month over month.
WHY IT WORKS
We don't just drive traffic — we build integrated conversion systems that transform clicks into customers. Our holistic approach connects every element of the customer acquisition journey.
THE CONVERSION ECOSYSTEM
The secret to advertising that delivers real ROI isn't just about targeting or creative — it's about building a complete system that nurtures prospects through each stage of the buying journey.
Strategic multi-channel campaigns that target your ideal customers at exactly the right moment in their buying journey. We don't just drive traffic — we drive the right traffic.
Custom-built landing experiences designed to maximize conversions from your ad traffic, with messaging continuity, clear value propositions, and frictionless conversion paths.
Automated follow-up systems that keep your brand top-of-mind and gradually move prospects toward conversion, even if they're not ready to buy immediately.
Work
Most advertising fails because it focuses solely on driving traffic without considering what happens next. Our ecosystem approach creates a seamless journey that nurtures prospects from awareness to decision.
By aligning every touchpoint in the customer journey, we typically see 40-70% improvement in lead-to-customer conversion rates.
Our integrated approach typically reduces cost per acquisition by 25-45% compared to ad-only strategies.
Strategic nurturing and follow-up typically increase average order values and lifetime customer value by 15-30%.
Our integrated tracking system provides complete visibility into which channels and messages drive the best results for your business.
Resources
Craft Digital provides comprehensive, end-to-end paid advertising campaign management across a variety of strategic platforms. Our services include Google Search & Display Ads, Google Local Services Ads (LSAs), Google Maps Advertising, Social Media Advertising, and OTT & Streaming Advertising. We manage every aspect of your campaigns from strategy to optimization.
Our core focus is on performance marketing, built around achieving tangible business outcomes rather than just impressions or clicks. We aim to convert your ad spend into measurable revenue by optimizing for conversions and leads. Our unique CRAFT Advertising Framework ensures a holistic approach to turn prospects into loyal customers.
The CRAFT Advertising Framework is our proprietary, complete system for paid advertising success. It involves a detailed audit and analysis of your current performance, development of highly targeted strategies, building a robust conversion ecosystem, and continuous campaign optimization. This integrated approach leads to higher conversion rates, reduced customer acquisition costs, and predictable growth.
We prioritize measurable results. Our success metrics go beyond basic clicks, focusing on real business outcomes like lead generation, sales conversions, and measurable revenue. We continuously analyze data to ensure your ad spend is driving a strong return on investment, providing transparent reporting on conversion rates and customer acquisition costs.
Yes, retargeting and remarketing are integral parts of our paid advertising strategy. We implement campaigns designed to re-engage warm audiences who have previously shown interest in your business, helping to nurture leads and significantly improve conversion rates by bringing back potential customers.
Absolutely. We understand that effective paid advertising extends beyond just ad creation. Our services include landing page optimization to ensure that the traffic we drive is met with a compelling and conversion-focused experience, maximizing the effectiveness of your ad spend and improving overall campaign performance.