WHAT WE DO

Performance Marketing That Drives Real Business Results

We manage end-to-end paid advertising campaigns that are designed to drive results, not just traffic. Our team builds conversion-focused campaigns on the platforms that matter most to your business.

Unlike traditional agencies that focus on vanity metrics, we build complete lead generation and conversion systems that connect your advertising directly to revenue. Every campaign is designed with your specific business goals in mind, whether you're looking to generate B2B leads, increase e-commerce sales, or drive foot traffic to physical locations.

Explore Our Approach
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CORE CHANNELS

Strategic Platforms For Your Business

We focus on the advertising channels that deliver the best ROI for your specific business needs and audience.

01

Google Search & Display Ads

We analyze your business processes, customer journey, and technical infrastructure to identify the best AI applications and optimal integration points.

02

Google Local Services Ads (LSAs)

We build custom knowledge bases from your company's documentation, processes, products, and services that power accurate and consistent AI interactions.

03

Google Maps Advertising

We craft sophisticated prompts that guide AI behavior, ensuring appropriate responses, brand alignment, and effective escalation protocols when needed.

04

Social Media Advertising

We select the optimal AI models for each specific use case, considering factors like performance requirements, response time, cost efficiency, and security needs.

05

OTT & Streaming Advertising

We connect your AI solutions with existing systems like CRMs, calendars, and knowledge bases using APIs, webhooks, and custom automation workflows.

06

Retargeting & Remarketing

We rigorously test against real-world scenarios, refine responses, and implement continuous improvement mechanisms for ongoing enhancement.

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SPOTLIGHT ON OTT

Reach Premium Audiences with Streaming TV Advertising

Over-the-top (OTT) advertising delivers your message to viewers on streaming platforms like Hulu, Roku, AppleTV, and connected Smart TVs – reaching audiences that traditional TV often misses.

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Precise Geographic Targeting - Target specific DMAs, zip codes, or radius around locations, ideal for local and regional businesses
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Premium, Engaged Audiences - Reach cord-cutters and streaming-first viewers that are often younger, more affluent, and tech-savvy
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Digital-Level Targeting - Layer in demographic, interest, and behavioral data for precision audience targeting not possible with traditional TV
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Complete Measurement - Track impressions, completion rates, and even attribute website visits and conversions to your streaming campaigns

As traditional TV viewership continues to decline, OTT represents a significant opportunity to reach audiences that have moved to streaming platforms, combining the impact of TV advertising with the targeting precision of digital marketing.

Learn About OTT Opportunities
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OUR SERVICES

Comprehensive Campaign Management

Our end-to-end approach ensures every aspect of your advertising is optimized for maximum performance.

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Keyword & Audience Research

Identify high-intent search terms and audience segments most likely to convert, focusing your budget on the most valuable prospects.

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Custom Campaign Buildouts

Strategically structured campaigns for Search, Display, and Social that align with your business goals and target audience behavior.

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Landing Page Optimization

Conversion-focused design and messaging that turns clicks into qualified leads or sales, maximizing your advertising ROI.

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Conversion Tracking Setup

Robust attribution to connect ad spend directly to lead generation, customer acquisition, and revenue impact.

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A/B Testing & Optimization

Continuous refinement of copy, visuals, and CTAs to improve performance metrics and reduce cost per acquisition.

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Performance Reporting

Transparent, actionable insights that go beyond clicks and impressions to show true business impact and ROI.

OUR APPROACH

The CRAFT Advertising Framework

We follow a proven process that connects your ad spend directly to business results and continuously improves performance over time.

WHY IT WORKS

The Complete Conversion Ecosystem

We don't just drive traffic — we build integrated conversion systems that transform clicks into customers. Our holistic approach connects every element of the customer acquisition journey.

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Precise Geographic Targeting
Target specific DMAs, zip codes, or radius around locations, ideal for local and regional businesses.
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Conversion-Focused Landing Pages
Custom-designed, high-performance landing experiences specifically engineered to convert your ad traffic with clear value propositions, social proof, and frictionless conversion paths.
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Automated Lead Nurturing
Sophisticated email sequences, SMS workflows, and retargeting campaigns that maintain engagement with prospects who aren't ready to buy immediately, gradually moving them toward conversion.
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CRM Integration & Sales Enablement
Seamless connection between marketing and sales, with real-time lead routing, qualification scoring, and activity tracking that empowers your team to close more deals.
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THE CONVERSION ECOSYSTEM

A Complete System, Not Just Campaigns

The secret to advertising that delivers real ROI isn't just about targeting or creative — it's about building a complete system that nurtures prospects through each stage of the buying journey.

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1. Traffic Generation

Strategic multi-channel campaigns that target your ideal customers at exactly the right moment in their buying journey. We don't just drive traffic — we drive the right traffic.

  • Platform-optimized ad creative
  • Precise audience targeting
  • Multi-channel approach
  • Continuous testing and refinement

2. Conversion Optimization

Custom-built landing experiences designed to maximize conversions from your ad traffic, with messaging continuity, clear value propositions, and frictionless conversion paths.

  • Dedicated landing pages per campaign
  • Mobile-first, fast-loading design
  • A/B testing of key elements
  • Micro-conversion optimization

3. Lead Nurturing

Automated follow-up systems that keep your brand top-of-mind and gradually move prospects toward conversion, even if they're not ready to buy immediately.

  • Personalized email sequences
  • Strategic retargeting campaigns
  • SMS & Messenger automation
  • Content-driven nurture paths

Work

Why This Approach Works

Most advertising fails because it focuses solely on driving traffic without considering what happens next. Our ecosystem approach creates a seamless journey that nurtures prospects from awareness to decision.

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1. Higher Conversion Rates

By aligning every touchpoint in the customer journey, we typically see 40-70% improvement in lead-to-customer conversion rates.

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2. Lower Customer Acquisition Cost

Our integrated approach typically reduces cost per acquisition by 25-45% compared to ad-only strategies.

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3. More Revenue Per Customer

Strategic nurturing and follow-up typically increase average order values and lifetime customer value by 15-30%.

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4. Clear Performance Attribution

Our integrated tracking system provides complete visibility into which channels and messages drive the best results for your business.

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Resources

Frequently Asked Questions

What types of paid advertising services does Craft Digital offer?
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How does Craft Digital's approach to paid advertising differ?
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What is the CRAFT Advertising Framework, and how will it benefit my business?
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How do you measure the success and ROI of paid advertising campaigns?
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Do you offer retargeting and remarketing services?
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Can Craft Digital assist with landing page optimization?
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Ready to Transform Your Advertising Results?