CRAFT Digital emerged from a critical challenge at Quativa, where Clinton and Derek faced severe budget cuts that reduced their team from eight to two, while still being tasked with delivering full-scale results. Like many businesses, they were faced with doing more with less.
Their solution? They leaned into AI, no-code/low-code platforms, and automation tools, rigorously testing solutions like AI voice agents, workflow automation, and CRM integrations. The outcome was remarkable – they achieved more with fewer resources, proving that strategic digital tools could transform business performance.
This experience became the foundation for CRAFT Digital. What began as a necessity-driven experiment has evolved into a refined firm focused on scalable, tested digital transformation solutions that deliver real business value for growing companies.
Feedback
Co-Founder & Chief Executive Officer
Clinton architects revenue transformation by engineering AI-powered ecosystems that unify marketing, sales, and RevOps into predictable growth engines. His expertise in automation strategy and go-to-market optimization has consistently turned fragmented business operations into measurable revenue acceleration for companies across industries.
Co-Founder & Chief Operating Officer
Derek engineers mission-critical automation systems using AI-driven workflows and advanced low-code development that eliminate operational bottlenecks at scale. His deep technical expertise in process optimization and system architecture has delivered efficiency gains exceeding 75% while building future-ready operational foundations.
Even Our Sherpas Have Guides
Adam specializes in building mission-driven organizations, developing leaders, and scaling teams that outperform through culture and clarity.
With a deep understanding of human motivation, Jason brings decades of expertise designing performance-driven programs that align people and purpose.
Strategic operator with a track record of creative deal structuring, scaling teams, and successfully exiting multiple businesses across industries.
To transform growing businesses by implementing digital solutions that measurably improve operational efficiency, enhance customer engagement, and accelerate sustainable revenue growth.
To create a future where businesses operate with efficiency, agility, and precision, using digital transformation as a competitive edge in a fast-changing landscape. We aim to enable companies to adapt quickly to market shifts with robust, integrated digital systems.
We're always open about our capabilities and outcomes, providing clear visibility into processes and performance.
We tie our success to defined metrics and reporting, taking ownership of results and remaining responsible for outcomes.
We continuously explore and test new technologies and approaches to provide clients with cutting-edge solutions.
We focus on ongoing optimization for increasing returns, ensuring our solutions continue to deliver value over time.
The Challenge
The founding moment of CRAFT Digital came during a critical challenge at Quativa. Budget cuts had reduced the team from eight to two, yet the expectations for results remained unchanged. Facing this seemingly impossible situation, Clinton and Derek had to rethink everything.
"We were told to maintain the same level of output with a quarter of the resources. That's when we realized that conventional approaches weren't going to work. We had to get creative and leverage technology in ways we hadn't considered before."
They began experimenting with AI tools, no-code platforms, and automation solutions. Each implementation was carefully tested, measured, and refined. The results were surprising – not only did they maintain performance, they actually improved it in several key areas. What began as a necessity-driven experiment evolved into a comprehensive approach to digital transformation. They discovered that by strategically combining AI, automation, and no-code tools, they could help businesses achieve remarkable results without massive teams or budgets.
"We realized that many businesses were investing in technology without seeing the returns. They were missing the strategic integration that makes these tools truly powerful. That's the gap we wanted to fill."
This experience became the foundation for CRAFT Digital – a company dedicated to equipping businesses with the right digital tools and strategies to succeed in their transformation journey.
Our Journey
Faced with significant budget cuts, Clinton and Derek are challenged to maintain results with a quarter of the resources.
Begin testing AI voice agents, automation workflows, and CRM optimizations to improve efficiency and customer engagement.
Achieve significant improvements in performance metrics, proving the effectiveness of their approach to digital transformation.
Launch CRAFT Digital to help other businesses achieve similar transformative results through strategic digital implementation.
Evolved into a full-service AI and automation agency, focused on streamlining operations and scaling growth through intelligent systems.
