00 // The front page

    We architect
    the systems behind growth.

    AI infrastructure for private equity firms and the portfolio companies inside them.

    Most portfolio underperformance is an execution gap, not a strategy gap. We close it by going inside the business, mapping how the work actually moves, and building the infrastructure that makes the strategy real.

    47% of LPs monitor GP AI adoption●12% EBITDA growth required for 2026 fund hurdles●8x enterprise value per dollar of operating profit at exit●$1.6T dry powder waiting on operational performance●20% of portfolio companies have operationalized AI●Speed-to-lead averaging 4.2 hours, top quartile under 5 minutes●AI voice agent live across 6 auto service locations●71% of 2024 PE exit value came from revenue growth●47% of LPs monitor GP AI adoption●12% EBITDA growth required for 2026 fund hurdles●8x enterprise value per dollar of operating profit at exit●$1.6T dry powder waiting on operational performance●20% of portfolio companies have operationalized AI●Speed-to-lead averaging 4.2 hours, top quartile under 5 minutes●AI voice agent live across 6 auto service locations●71% of 2024 PE exit value came from revenue growth●

    01 // Audience

    Who this is for.

    Pick the path that matches your seat. The site shifts vocabulary, framing, and proof to fit.

    ← This way

    I run a private equity firm.

    Deal partner. Operating partner. Value creation lead.

    This way →

    I run a portfolio company.

    CEO. COO. CRO. VP of operations inside a portco.

    02 // What broken systems look like

    The strategy is fine. The system is broken.

    01

    Leads slipping through.

    Speed-to-lead drifts to hours. Pipeline thins where it should be widest.

    02

    Inconsistent sales processes.

    Outcomes track who picked up the phone, not what the system delivers.

    03

    Incomplete follow-ups.

    Manual cadences mean half the won-back revenue never gets attempted.

    04

    Fragmented systems.

    CRM, calendar, comms, ops in five tabs. No one sees the whole picture.

    03 // What this looks like in production

    A featured engagement.

    Multi-location auto service group  //  Automotive

    Multi-location automotive scheduling, end to end.

    Six locations running on six separate spreadsheets, with no shared view of capacity and no after-hours coverage. We rebuilt intake on a single source of truth and added an AI voice agent that books 30% of overflow and after-hours leads.

    6

    Locations

    30%

    Overflow leads booked by voice agent

    1

    Source of truth

    VA

    Voice Agent

    AI voice agent · live

    Listening for next caller...

    Two layers built by Craft

    04 // How we work

    Three phases. One team through all of them.

    I.

    Build

    Assess, design, deploy.

    Working sessions and full-stack analysis. Custom infrastructure shipped in weeks not quarters.

    II.

    Operate

    We stay with what we built.

    Ongoing managed infrastructure. Monitoring, optimization, iteration. Not a support ticket.

    III.

    Own

    The portco owns it.

    No vendor lock-in. Real assets on the balance sheet. We hand off the keys when ready.

    05 // Where it starts

    The Value Creation Assessment.

    A custom diagnostic that maps how work actually moves through the business and tells you what to build, in what order, and why. Built for your operating partner, not your board deck.

    See what's inside

    Scope, deliverables, timeline, and what we build from the report.

    Learn more about the Assessment

    06 // The thesis

    We don't sell AI. We sell EBITDA growth.
    AI is the mechanism we use to deliver it.

    Operational efficiency, post-close, owned by the portco. Built around your deal partner, not your board deck.