Web Development
We don't just build websites—we create conversion-optimized digital experiences that drive real business results through deep business analysis and strategic design. At CRAFT Digital, we empower businesses to enhance their online presence and drive lead generation through a comprehensive suite of services.
Most agencies build websites. We build business growth engines that connect your ideal customers with your most profitable services.
The conventional approach
The CRAFT Digital approach
Our Process
We follow a structured approach to transform your CRM into a revenue-generating system through our proven methodology:
We audit your current CRM setup, interview stakeholders, and analyze your sales and marketing processes.
We create a detailed optimization plan addressing data architecture, workflows, automation, and integrations.
We configure your CRM, build automations, develop integrations, and create custom reports and dashboards.
We provide comprehensive training to ensure your team can effectively use and maintain the optimized system.
We monitor performance, gather feedback, and make continuous improvements to maximize ROI.
Effective brand positioning is crucial for differentiating your business in a competitive market. It clarifies who you serve and articulates why your company is the best choice for your target audience.
In just one week, we create a comprehensive brand positioning document that used to require months of work from expensive agencies. This strategic foundation ensures your website communicates exactly what your business does best and informs all marketing efforts, ensuring consistent messaging and a compelling value proposition.
Using our proprietary research methodology powered by advanced AI systems, we analyze your business, competitors, and market to create a positioning strategy that highlights your unique strengths and aligns with your revenue goals.
Complete SWOT analysis of your business
Identification of your highest-profit services
Competitive differentiation strategy
Value proposition clarity for each audience segment
Conversion pathway mapping for key services
Content strategy recommendations
Example Projects
Why Prompt
We design and develop custom websites using Webflow, a powerful platform that combines design flexibility with robust performance, tailored to convert visitors into customers.
We identify and highlight your most profitable services, ensuring your website drives growth where it matters most. Your highest-revenue services get prime positioning.
Our websites include dedicated landing page templates built specifically for marketing campaigns, ensuring ad traffic converts at the highest possible rate.
We build on Webflow for rapid development, visual perfection, best-in-class SEO, and the ability for your team to easily update content without technical knowledge.
Every element of your website is designed with conversion in mind—from strategic calls-to-action to trust-building elements placed at decision points.
We build flexible CMS collections that make it easy to manage and update your content, ensuring your website stays fresh and relevant.
Fast loading speeds, mobile optimization, and accessibility compliance ensure your website delivers an exceptional user experience that converts visitors.
Driving targeted traffic to your website is essential for lead generation. Our comprehensive advertising strategies work hand-in-hand with your website to maximize conversions.
We create and manage campaigns on platforms like Instagram and Facebook, leveraging their advanced targeting capabilities to reach specific demographics and interests, ensuring high engagement rates and measurable results.
For businesses targeting local customers, LSAs enhance online visibility and generate high-quality leads by connecting your services with nearby searchers. These ads are particularly effective for service-based industries looking to increase bookings.
Beyond paid advertising, we focus on organic growth by optimizing your website's content and structure to improve search engine rankings, ensuring fast load times, and creating high-quality content that resonates with your target audience.
To streamline operations and enhance customer engagement, we implement workflow automation and AI solutions that work seamlessly with your website.
Repositioned their website to focus on their most profitable service: water heater installation and repair, while maintaining visibility for their full service offering.
Repositioned their website to focus on their most profitable service: water heater installation and repair, while maintaining visibility for their full service offering.
Repositioned their website to focus on their most profitable service: water heater installation and repair, while maintaining visibility for their full service offering.
Success Stories
Home Services Company
Repositioned their website to focus on their most profitable service: water heater installation and repair, while maintaining visibility for their full service offering.
Results: 127% increase in water heater leads, 43% increase in conversion rate, and significantly higher average project value.
SaaS Platform
Created a strategic website that highlighted their specialized practice areas while establishing thought leadership through a content-rich resource section.
Results: 85% increase in qualified lead generation, 60% reduction in cost-per-acquisition from ads, and improved client quality.
Financial Advisory Firm
Developed a conversion-optimized website with dedicated landing pages for each target industry, integrated with their AI chatbot for lead qualification.
Results: 94% increase in demo requests, 32% higher free-trial-to-paid conversion rate, and better product-fit for new customers.
Resources
Our holistic approach ensures that all components—brand positioning, web development, advertising, and automation—work synergistically. By aligning your website's design with targeted ad campaigns and optimizing workflows, we create a cohesive system that drives traffic, captures leads, and converts them into loyal customers.
