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    Waste Services / Municipal & Commercial

    Regional Waste Services Operator

    A 24/7 AI voice agent and an instant dumpster rental quote tool that cut their ad spend in half.

    RetellCustom ReactAI website builderGeoJSONCounty tax dataLead capture forms

    Impact

    Annualized impact

    0%

    Ad spend reduction at the same conversion volume

    Monthly ad spend

    Before voice agent + new site30K
    After15K

    Same conversion volume

    01

    1,500-2,000

    Calls per month handled by the voice agent

    02

    50%

    Reduction in monthly ad spend

    03

    $30K → $15K

    Monthly ad budget at the same conversion volume

    04

    24/7

    Customer service coverage

    01 // The challenge

    The challenge.

    Stop leaking dumpster rental conversions to slow quotes and a dated website, while keeping the customer service team focused on commercial work that actually matters.

    • 01High volume of residential trash pickup calls were tying up customer service that should have been on commercial accounts
    • 02Dumpster rental quotes required a callback because pricing varies by city plot lines, not just zip code
    • 03Outdated website was killing conversion rates on the largest ad-funded channel
    • 04$30K monthly ad spend was producing diminishing returns against a leaky funnel

    Why off-the-shelf wouldn't work

    In this region, dumpster pricing is a function of city plot lines and tax overlays, not zip codes. Standard quote calculators fail on this geography. We had to layer GeoJSON tax data into a custom calculator to get accurate pricing on first contact.

    02 // What we built

    What we built.

    01

    AI voice agent triage

    Answers every call, routes commercial inquiries to the weighing/scaling team or billing, and handles tier-one residential questions without escalation.

    02

    Dumpster rental intake

    Voice agent captures sizing and rental requests directly, bypassing customer service for straightforward residential bookings.

    03

    Geo-aware quote calculator

    Custom React calculator using GeoJSON for the full service region, layered with city-by-city tax rates for instant accurate pricing.

    04

    Modern mobile-first website

    AI-designed responsive site built around lead capture, replacing a conversion-killing legacy site.

    05

    After-hours coverage

    Voice agent runs 24/7, capturing leads and routing requests when no one else is available.

    06

    Department routing

    Calls routed automatically to the right team: weighing/scaling, billing, or commercial sales.

    03 // Technical implementation

    Architecture overview.

    A custom-built quote calculator using county-level GeoJSON files and city-level tax data, delivered through a modern mobile-first React website. The voice agent runs on Retell with routing logic for commercial vs residential and tier-one self-service for common requests. Together they form a complete inbound funnel from first call or first click to qualified lead.

    technical-highlights.md

    • → GeoJSON for all city plot lines in the service region
    • → City-level tax rate layering for instant accurate pricing
    • → Retell voice agent with department routing logic
    • → Mobile-first responsive React website
    • → Lead capture pipeline for follow-up
    • → 24/7 inbound call coverage

    04 // What this demonstrates

    AI voice agentsGeospatial data integrationCustom calculatorsConversion-focused web designMarketing efficiencyLead capture systems

    In their own register

    "
    Half the ad spend, same conversions.
    "
    The voice agent handles 1,500 to 2,000 calls a month. The team handles the ones that matter.
    "
    Pricing comes down to plot lines, not zip codes. Our calculator knows the difference.
    "
    $30,000 to $15,000 a month, with no drop in business.

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