---
title: "About | Craft Digital"
description: "The AI development company that understands marketing better than any dev shop — and builds better software than any agency. Founded by operators, not computer scientists."
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      "description": "Custom software, AI, automation, and operational infrastructure for mid-market operators and their investors."
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[![Craft Digital](/__l5e/assets-v1/bc7a6fac-7a94-4caa-a751-a7e463885a50/craft-logo-full-color.svg) ](/)

[Solutions](/solutions)[Custom Development](/custom-development)[Case Studies](/work)[About](/about)

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00 // About Craft Digital

# The AI development company that understands marketing better than any dev shop — and _builds better software than any agency._

Founded by operators, not computer scientists. We came from marketing, sales, and operations — so we think about your business the way you do, and we build like the thing has to work on Monday.

01 // Why we exist

## Growing businesses don't stall from lack of effort. They stall when the _systems break under growth._

Leads go unfollowed. Data lives in silos. Manual work multiplies. Reporting arrives late and unclear. There's automation everywhere — and nothing talks to anything.

We built Craft Digital to fix that layer: the systems a business actually runs on. Not theory. Not slide decks. Working software, in production.

02 // The honest credential

## Nobody has a decade of AI experience. _The technology is two years old._

We've been building and shipping production AI systems the whole time it has existed — for manufacturers, franchises, e-commerce companies, and service operators. While the industry made decks about what AI could do, we put it to work inside real businesses and stayed to run it.

AI doesn't replace people — it replaces the way people work.

03 // What we believe

## Five convictions. _No exceptions._

-   01 Technology alone doesn't create transformation. 
-   02 Operational systems matter more than tools. 
-   03 AI succeeds when process comes first. 
-   04 Enterprise clients value judgment more than implementation. 
-   05 Long-term partnerships consistently outperform transactional projects. 

04 // Progression

## From foundation to _enterprise partnerships._

2023

### Foundation

Craft Digital launches to fix the systems breaking inside growing businesses.

2024

### Business Systems

Automation frameworks, AI communication systems, and CRM infrastructure deployed across multiple industries.

2025

### Managed Infrastructure

From tactical builds to full system engagements: designed, built, and run by the same team.

2026 & beyond

### Enterprise Partnerships

Embedded modernization work inside enterprise operations — data foundations, department systems, and the layer the business runs on.

05 // Who we work with

Growing and mid-market operators. Manufacturers. Multi-location and franchise businesses. E-commerce companies. And private-equity firms and their portfolio companies — _usually at the moment growth has outrun the systems._

06 // Leadership

## The operators _behind the work._

![Clinton Ehrlich](/craft/team/clinton-ehrlich.jpg)

Co-Founder & CEO

### Clinton Ehrlich

Clinton leads strategy and client engagements — translating how a business actually operates into the systems it should run on. Background in marketing, sales, and operations inside growing companies.

[LinkedIn →](https://www.linkedin.com/in/clintonehrlich/)

![Derek Brenner](/craft/team/derek-brenner.jpg)

Co-Founder & CTO

### Derek Brenner

Derek leads engineering — the data foundations, integrations, AI workflows, and applications behind every build, architected for production and run after launch.

[LinkedIn →](https://www.linkedin.com/in/derekbrenner/)

## Let's talk about _what you're trying to fix._

Thirty minutes. No pitch deck.

Book a conversation

[![Craft Digital](/__l5e/assets-v1/b959f9c9-7914-488d-b4ec-368b171a61e0/craft-logo-white.svg) ](/)

We build AI software that replaces spreadsheets,  
disconnected systems, and manual work.

[Start a conversation ](/contact)

Solutions

-   [Self-Optimizing Website](/solutions#self-optimizing-website)
-   [SEO + AI Search](/solutions#seo-ai-search)
-   [Outreach System](/solutions#outreach-system)
-   [Intelligent Call System](/solutions#intelligent-call-system)
-   [Business Intelligence](/solutions#business-intelligence)
-   [Custom Development](/custom-development)

Who We Serve

-   [Custom Development](/custom-development)
-   [Getting Started](/getting-started)
-   [Case Studies](/work)
-   [About](/about)
-   [Contact](/contact)

Proof & Resources

-   [Case Studies](/work)
-   [Insights](/blog)

Company

-   [About](/about)
-   [Contact](/contact)
-   Los Angeles
    
    California
    
-   Fort Collins
    
    Colorado
    

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