---
title: "Craft Digital — AI Infrastructure for Growth"
description: "AI infrastructure for revenue-driven businesses. Voice agents, scheduling platforms, and custom internal tools, built to fit how you actually operate."
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[![Craft Digital](/__l5e/assets-v1/bc7a6fac-7a94-4caa-a751-a7e463885a50/craft-logo-full-color.svg) ](/)

[Solutions](/solutions)

Who We Serve

[Case Studies](/case-studies)[Assessment](/assessment)[About](/about)

Book a Call

Menu

00 // The front page

# We architect  
the systems _behind growth._

AI infrastructure for private equity firms and the portfolio companies inside them.

Most portfolio underperformance is an execution gap, not a strategy gap. We close it by going inside the business, mapping how the work actually moves, and building the infrastructure that makes the strategy real.

Book a 30-minute conversation

47%  of LPs monitor GP AI adoption● 12%  EBITDA growth required for 2026 fund hurdles● 8x  enterprise value per dollar of operating profit at exit● $1.6T  dry powder waiting on operational performance● 20%  of portfolio companies have operationalized AI● Speed-to-lead averaging 4.2 hours, top quartile under 5 minutes ● AI voice agent live across 6 auto service locations ● 71%  of 2024 PE exit value came from revenue growth● 47%  of LPs monitor GP AI adoption● 12%  EBITDA growth required for 2026 fund hurdles● 8x  enterprise value per dollar of operating profit at exit● $1.6T  dry powder waiting on operational performance● 20%  of portfolio companies have operationalized AI● Speed-to-lead averaging 4.2 hours, top quartile under 5 minutes ● AI voice agent live across 6 auto service locations ● 71%  of 2024 PE exit value came from revenue growth● 

01 // Audience

## Who this is _for._

Pick the path that matches your seat. The site shifts vocabulary, framing, and proof to fit.

← This way

### I run a _private equity firm._

Deal partner. Operating partner. Value creation lead.

Open the private equity hub →

This way →

### I run a _portfolio company._

CEO. COO. CRO. VP of operations inside a portco.

Open the portfolio hub →

02 // What broken systems look like

## The strategy is fine. _The system is broken._

01

### Leads slipping through.

Speed-to-lead drifts to hours. Pipeline thins where it should be widest.

02

### Inconsistent sales processes.

Outcomes track who picked up the phone, not what the system delivers.

03

### Incomplete follow-ups.

Manual cadences mean half the won-back revenue never gets attempted.

04

### Fragmented systems.

CRM, calendar, comms, ops in five tabs. No one sees the whole picture.

03 // What this looks like in production

## A featured engagement.

Multi-location auto service group  //  Automotive

### Multi-location automotive scheduling, end to end.

Six locations running on six separate spreadsheets, with no shared view of capacity and no after-hours coverage. We rebuilt intake on a single source of truth and added an AI voice agent that books 30% of overflow and after-hours leads.

6

Locations

30%

Overflow leads booked by voice agent

1

Source of truth

[Read the full engagement](/case-study/autoplex)

VA

Voice Agent

AI voice agent · live

Listening for next caller...

Two layers built by Craft

04 // How we work

## Three phases. _One team through all of them._

I.

Build

### Assess, design, deploy.

Working sessions and full-stack analysis. Custom infrastructure shipped in weeks not quarters.

II.

Operate

### We stay with what we built.

Ongoing managed infrastructure. Monitoring, optimization, iteration. Not a support ticket.

III.

Own

### The portco owns it.

No vendor lock-in. Real assets on the balance sheet. We hand off the keys when ready.

05 // Where it starts

## The Value Creation _Assessment._

A custom diagnostic that maps how work actually moves through the business and tells you what to build, in what order, and why. Built for your operating partner, not your board deck.

See what's inside

Scope, deliverables, timeline, and what we build from the report.

[Learn more about the Assessment](/assessment)

06 // The thesis

## We don't sell AI. We sell EBITDA growth.   
AI is the _mechanism_ we use to deliver it.

Operational efficiency, post-close, owned by the portco. Built around your deal partner, not your board deck.

Book a 30-minute conversation

What that looks like

-   Owned by The portco, day one. 
-   Measured in EBITDA, not engagement. 
-   Delivered as Operating infrastructure, not a pilot. 
-   Aligned to Your deal partner's value-creation plan. 

[![Craft Digital](/__l5e/assets-v1/b959f9c9-7914-488d-b4ec-368b171a61e0/craft-logo-white.svg) ](/)

We architect the systems  
behind growth.

[Start a conversation ](/contact)

Site

-   [Home](/)
-   [Private Equity](/private-equity)
-   [Portfolio Companies](/portfolio-companies)
-   [Case Studies](/case-studies)
-   [About](/about)
-   [Careers](/careers)

Engage

-   [Value Creation Assessment](/assessment)
-   [Insights & Blog](/blog)
-   [FAQ](/faq)

Locations

-   Los Angeles
    
    California
    
-   Fort Collins
    
    Colorado
    

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